What is a Trademark?

In simple words, trademark registration are special unique signs that are used to identify goods or services from a certain company. They can be designs, pictures, signs or even expressions. It is important because it differentiates your products from the competitions. It can be associated with your register brand on amazon or product. register brand on amazon are classified as intellectual property and therefore is protected from infringement. Trademarks and its rights are protected by the Trademark Act, 1999.

​To get the protection of trademark registration online rights one has to register the register trademark. It is important to register your e filing trademark because it prevents others from copying your mark and misrepresenting other products with your mark. Therefore a registration of trademark in India once registered drives as an untouchable asset (intellectual property) which is used to safeguard the company’s investment in the brand or ideogram.

Why a Trademark registration is important?

It guarantees the identity of the origin of goods and services.

It may enable the consumer to make a lifestyle or fashion statement. The trademark name would be an important asset for your business and contributes to the goodwill generated.

It stimulates further purchases.

With a registered logo, you can stop others from using your trademarked business name/ logo registration online with regards to goods or services it is registered

Trademark name search can be considered just like any other form of an asset like real estate, as it can be sold, licensed, or assigned.

It serves as a brand registration of loyalty and affiliation.