How to apply for an Advertising Content Permit in Dubai?

This service enables you to obtain a permit to approve advertising content for the purpose of promoting a message, slogan, or advertising product to be advertised on outdoor billboards affiliated with Dubai Municipality or the Roads and Transport Authority (RTA).

Terms and Conditions to apply for an Advertising Content Permit in Dubai

• The Arabic language should be used in all the advertisements and Provided that the Arabic language used is correct verbally, constructively, pronounced and written, and that it is written in one of the recognized types of Arabic fonts. 

• Only English Language text is allowed, Provided that the Arabic writing is larger in size and prominent in place, and that the Arabic text supersedes the English text, or that the Arabic text is placed to the right side of the advertisement.

• the Arabic language text shall not be less than 50% of the total space of the advertisement. It shall also be written above the English language and on the right hand-side of the advertisement.

• The advertisement must not be inconsistent with and/or contradictory to the rules of the Islamic Shariaa Law, the public order, public decency and the prevailing traditions of the country.

• The advertisement must not have any religious symbols or signs that are inconsistent to the rules of the Islamic Shariaa Law.

• The advertisement must not have any sentences or symbols that contain any non-moral meanings.

• The advertisement must have a decorous image.

• The advertisement should be accurate, objective and credible.

• The advertisement should be clear and easily understood. The company should also be ready to clarify the meaning of the advertisement through image and text in case the advertisement section officially asks for an explanation.

• The company that attemptes to advertise its own products should have a license issued by the local licensing authority in the UAE.

• It is permissible to use the colloquial language known in the United Arab Emirates.

Documents Required to apply for an Advertising Content Permit in Dubai

Following documents are required to apply for an Advertising Content Permit in Dubai.

1. Copy of the contract or permit issued by RTA for ad placement on RTA signboards.   

2. Advertising content design.

3. Providing proof that supports the advertising content from the concerned authorities.

How to apply for an Advertising Content Permit in Dubai?

Follow the below steps to apply for an Advertising Content Permit in Dubai.

• Login to Unified Electronic Platform for outdoor advertisements: . https://smartadv.dm.gov.ae/.

• Apply for the service and upload the required documents through Unified Electronic Platform for outdoor advertisements.

• Check Dubai Municipality's reply through the Unified Electronic Platform for outdoor advertisements (Approved/Rejected/To be Amended or Completed).

• Pay the due fees.

• Receive the permit through the Unified Electronic Platform for outdoor advertisements in case of approval.

Time Required to apply for an Advertising Content Permit in Dubai

1 working day

Fees Required to apply for an Advertising Content Permit in Dubai

• AED 500 per design

• Knowledge and Innovation Fees: AED 20.

Validity of an Advertising Content Permit in Dubai

The validity of the advertisement permit for (offers/sales/ events/ discounts) depends on the expiration date of the NOC certificate issued by the official authority, provided that it does not exceed 1 year.