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How to apply for Advertising Display Permit on Lands ?

Written By Gautham Krishna | Updated on January 29, 2023

This service enables you to obtain a permit to install advertising displays on private and government lands to promote a merchandise or event or display a logo or product.

The validity of the permit depends on the expiry date of the landlord NOC provided that it doesn't exceed 1 year.

Documents required to apply for Advertising Display Permit on Lands

Permit to advertise on fences/hoardings/unipole/ minipole/ megacom/ pylons /digital screens:

Valid No Objection Certificate (NOC) from the landlord, stating the advertisement period.
Medium Design at the Suggested Location with the Advertising Content Design.

Permit to advertise on lands under Dubai Development Authority (For Non-Free Zones):

Approved construction plans and a certificate of completion from the Construction Activities Control Department / Construction Control Department./ of the Dubai Development Authority .
Licensing a building fence under construction (in case of advertising on a construction fence.

Permit to advertise on poles/illuminated poles/ mupis/ flags/ banners/ benches/ product models/ shades:

Valid NOC from the landlord, stating the advertisement period.
Medium Design at the Suggested Location with the Advertising Content Design.

Permit to advertise on air balloons or air filled product models installed on the land:

No Objection Certificate (NOC) from the landlord stating the advertisement period.
NOC from the concerned authorities in the event that a balloon model is installed on the land.
Medium Design at the Suggested Location with the Advertising Content Design.

How to apply for Advertising Display Permit on Lands?

Login to Unified Electronic Platform for outdoor advertisements: https://smartadv.dm.gov.ae/.
Apply for the service and upload the required documents through Unified Electronic Platform for outdoor advertisements.
Check Dubai Municipality's reply through the Unified Electronic Platform for outdoor advertisements (Approved/Rejected/To be Amended or Completed).
Pay the due fees.
Receive the permit through the Unified Electronic Platform for outdoor advertisements in case of approval.

Time required to get an Advertising Display Permit on Lands

1 working day for flags, banners, shades, benches
5 working days for illuminated poles
4 working days for mupis
7 working days for fences, hoardings, unipoles, minipoles, megacoms and digital screens permits
6 working days for pylons
3 working days for Air balloons or air filled product models.
3 working days for product models.

Fees required to get an Advertising Display Permit on Lands

Fence or hoarding: AED 200 per sqm per year
Unipole/minipole/megacom: AED 250 per sqm per year (per face)
Pylons: AED 1,000 per year (per board)
Illuminated poles: AED 12,000 per year (per pole)
Poles: AED 6,000 per year (per pole)
Mupis: AED 5,000 per year (per panel)
Flags: AED 250 per year (per flag)
Benches, product models and shades: AED 1,000 per year (per bench, model or shade)
Air balloons or air filled product models: AED 1,000/Week
Digital Screens: AED 1,000 per sqm per year
All fees are subject to an addition of 10% in the trade centre and Al Wasl, except for advertisements on pylons, flags and models, Air balloons and air filled models.
Knowledge and Innovation Fees: AED 20.

FAQs

What are some common queries related to Dubai Municipality?
You can find a list of common Dubai Municipality queries and their answer in the link below.
Dubai Municipality queries and its answers

Where can I get my queries related to Dubai Municipality answered for free?
Tesz is a free-to-use platform for citizens to ask government-related queries. Questions are sent to a community of experts, departments and citizens to answer. You can ask the queries here.
Ask Question

Can a company operating in Dubai Free Zones apply for a permit to advertise within the Free Zones from Dubai Municipality Advertising Section?
The Advertising Permit must be issued by the Authority related to the Free Zone in question. Dubai Municipality issues permits for advertisements placed outside the Free Zones.

Can I settle the fines fees upon renewing the trade license?
Yes, you can.

Can I apply for an advertising permit for a period of 6 months or less?
Yes, you can apply for an advertisement permit for a period of 6 months or less, but the fee collected for a full year, based on the Executive Council Resolution No. (18) of 2013 In rule No. (1) the part of the year is considered a full year, the part of the week is considered a full week, the part of the day is a full day, and the part of a meter is a full meter.

Can I settle in installments for adverting (Wall sign on a building's facade, Building rooftop sign , fence, Unipole, minipole, Digital Screens)?
Yes, you can request to settle service fees and fines in installments by filling in the related form and sending it by e-mail to installment@dm.gov.ae along with the required documents.

Can I apply for a building name permit if I don’t have a trade license?
Yes, you can apply through Unified Electronic Platform for outdoor advertisements system using your ID or trade license.

Can I obtain a permission to place the pictures of their highnesses, the sheikhs and the UAE flag on the buildings facades?
There is no objection to placing pictures of the UAE flag or Sheikhs on buildings, but the visuals must be approved by the Advertising Section, with no additional fees.

Are there fees for placing the flag of the United Arab Emirates on buildings or hotels?
No fees are charged on the flag of the United Arab Emirates or the flag of Dubai.